Our story begins with an email announcing a sale at Anthropologie. There was nothing particularly interesting or special about this email except for its timing. You see, a few days earlier, our founder’s wife went shopping at Anthropologie. She bought a few outfits in preparation for the holidays. As it turned out, those same outfits went on sale two days later – 30% off, to be exact. If you are familiar with Anthropologie, then you know that 30% can be serious money.
Annoyed by this turn of events, she expressed her frustration to her husband (our founder). His first thought was to see if they can return the clothes and buy them back at the lower price. But while he was reading Anthropologie’s return policy, he stumbled across their price adjustment policy. It turns out that Anthropologie will give customers a refund whenever the price of an item goes on sale within 14 days of its purchase. There were a few hoops to jump through, though, including going to the store in person with the original proof of purchase and the items to claim the refund.
They headed to the store unsure whether they would run into any issues. They didn’t. After explaining the situation to the associate, they received a refund of over $100. They left the store feeling gratified (and impressed by Anthropologie’s customer service). That was the end of that, or so they thought...
Surprisingly, the next day they received another sale announcement. This time, it was from Abercrombie & Fitch - our founder had bought clothes for his son a few days earlier. Having learned from the Anthropologie experience, he immediately went to Abercrombie’s website to check if they offered price adjustments. Sure enough, they did! Their policy was different from Anthropologie’s, and required that our founder spend some time on the phone with a support representative, but after that work was done, he was issued refund of $80.
Reflecting on the strange coincidence of saving over $180 in two days, he wondered how many people never claim these kinds of refunds. After all, it’s easy to see why most people wouldn’t bother. Tracking prices on every single purchase takes serious time and a fair bit of organization, as does figuring out which stores offer these kinds of refunds and under what conditions. Then there’s the actual time required to go through the claim process, whether on the phone or in person.
Two weeks later, a third sale email arrived. This time it was from Lululemon. Lululemon also had a price adjustment policy. Our founder called support, spoke with an agent for 15 minutes, and ended the call with $80 in store credit. Three times in as many weeks was more than a coincidence. This was a pattern and an opportunity.
Convinced that this is a problem needing to be solved, our founder began tracking refunds for friends and family. The response was overwhelmingly positive, so he decided that it was time to offer his help to everyone. Refundmatic was born.